Executive Resumes & Job Search Tips

Since this week is Presidents Week, I thought it apropos to offer some insights into executive resumes and some tips on conducting a job search for high level professionals looking to get back in the game. If you have not found out the hard way, resumes of people who lead entire companies, subsidiaries, divisions or departments are like Hebrew National hot dogs; they are “held accountable to a higher standard.” So I hope this information is helpful for you, and if you are not sure if your resume is as solid as it can be you can always send it to me for a complimentary resume critique. perry@perrynewman.com

If you are a 6-figure executive looking for a new job you already know the ubiquitous job profile for positions at this level, and the criteria you are judged by are the ability to interact with boards of directors, business owners, oversight committees and fellow executives in the company, along with the ability to ensure a businesses meets profitability goals, and having a track record of promoting a positive corporate image in the eyes of customers, business partners and investors.

Candidates are also judged on their ability to provide vision and leadership to an organization, manage and inspire direct and indirect reports, be accountable for day-to-day operations, and ensure productivity and profitability under all conditions. In other words, as President Harry S. Truman is famous for saying, “The Buck Stops Here”, and your resume needs to shout this message out loud and clear to perspective employers.

Taking all this information into consideration, an executive’s resume can not gloss over these key points nor be overly expansive or contain useless or repetitive information. All these fine points must be covered with clarity and directness, and the resume must focus on accomplishments as opposed to rote responsibilities. Don’t be overly concerned about the number of pages; concentrate on what each page says about you and it will be OK. As I tell all my clients at this level, “decision makers do not care what you did in the past; their interest is in knowing how well you did it and can you repeat this success again for me.” Getting this across in writing is what differentiates a well written from an amateurish executive resume.

As part of the preparation process make sure you complete a thorough resume building exercise to gather the necessary substance for your executive resume before you begin writing. Then go over this information and find the right words and phrases to convey this information. Once you have done this it is time to work on style. As I mentioned above, just as your candidacy will be judged on how well you have promoted a positive corporate image in the eyes of customers, partners and investors, so too decision makers will judge your resume, and by extension your viability as a top candidate, by the image your resume and social media conveys.

This is why I recommend using either an Executive format or a Leadership format depending on how conservative or modern an image you want to portray. Both formats contain a powerful profile statement that highlights your strengths and value for the position you are applying for, along with a table of core competencies. Each format presents the same information, but with a much different visual appeal. Then it is time to list your employment history with a delicate balance of responsibilities and achievements for each position. This is the tricky part, especially knowing how far back to go if you have over 15-20 years of experience.

To fill out the executive resume you need a section on your academic credentials, licenses and certifications, another on business related affiliations, and one on publications if they are relevant. I recommend incorporating a section for professional endorsements, but consider them optional based on your personality and comfort zone in using them.

As for your Social Media image here are a few things you must know. First off you need a business oriented, friendly picture of yourself and it must be consistent on all your Social Media. Another important factor on your social media is that it is not a clone of your resume. Whereas a resume is a more formal document, your social media is just that. It needs to show people your human side and should not be 100% about business. Let people get to know you on a more personal level. Again I tell my clients over and over, “decision makers do not hire qualifications and skill sets they hire people, and more important they hire people they like.” So use your social media to make yourself not only a great candidate, but a likeable one as well.

BONUS HINTS FOR PRESIDENTS WEEK

The following search tip was recently forwarded to me by one of my clients and I think it is worth passing along to you as well.

Use you voicemail messages as a 30-second radio commercial.

What was suggested is you script out and rehearse a voice mail messages so you come across as natural and spontaneous before you leave a message on a decision maker’s voice mail; the odds being 25-1 you will reach VM rather than speak directly to the party you have called.. And what ever you do, don't try and simulate a phony voice-over announcer’s tone of voice, just practice your promo until you sound upbeat and ultra professional. While your competition is leaving spur of the moment and often rambling messages, you can gain a competitive edge by leaving a voicemail message that make people want to call you back.

Appearances Count

Keep those resumes coming my way, because I learn as much about improving my craft from critiquing your resumes as you learn from me about how to improve your resume’s presentation and apply /interview ratio. For a FREE resume critique submit your resume to perry@perrynewman.com.

Also before I delve into today’s topic I’d like to offer congratulations to the New Orleans Saints on winning the Super Bowl; and my condolences to the Colts who lost a great game. Now for all of you job seekers (football fans or not) there is a lesson to be learned here. The goal of a football team is not to get to the Super Bowl it is to win it. Conversely the goal of your resume is not to just generate job interviews; it is to get and accept a great job offer.

Talking about resumes, which is something I love to do, when I read ‘Dress to get the job!,’ Harry Urschel’s Career Rocketeer blog piece last Wednesday, it struck me how much the information and advice he offered is interchangeable with how to write a winning resume.

So pardon me Harry if I take what you wrote and put a different spin on it. After all imitation is the best form of flattery.

To begin his blog Harry wrote, “From time to time I get asked about what’s appropriate to wear to a job interview, networking meeting, or other event. The answer varies based on the circumstances and type of position. The key to keep in mind at any time, however, is that first impressions do matter and dressing appropriately and professionally is a prime component of that first impression.”

Well I too am asked a very similar question all the time concerning how to make a favorable first impression with a resume, and what information, style and format is appropriate too accomplish this. Just like Harry, I answer this query with “One size does not fit all. A resume must be made appropriate depending on the position and company you’re applying to.” Moreover, just like job seekers need different outfits to present distinct images on interviews, many of you will need more than one resume to appeal to different companies and decision makers who will judge the resume you submit.

Harry then continues with the following advice to his readers, to which I’ll substitute some words to make clear my point on how interchangeable our advice about dress codes and resume writing are.

HARRY: The way you dress (the way your resume looks) can tell someone a lot about you:
Do you pay attention to detail (Did you research your audience and what they want to know about you before you began to write)
Do you think this meeting (resume) is important
Do you care about the impression you (your resume) make/s
Do you care about being current (is your resume format dated or inappropriate)

Harry then goes on to say, “Some rules apply across the board. Regardless of the role you’re pursuing, certain rules apply to every situation:”
Clothes should be clean and unwrinkled (your resume should contain only useful information)
Pants (your resume) should be neither too long nor too short
Shoes (the wording and visual appeal of your resume) should be clean (crisp) and polished
T-shirts and jeans (writing too casually on your resume) are almost never appropriate
Neatness counts! (did you proofread your resume to make sure it contains no errors)

Harry closed his piece by saying, “Appearance does matter, and dressing appropriately and professionally regardless of the position you are pursuing can have a tremendous impact on your success. Don’t make the mistake of not taking your appearance seriously enough!’

When it comes to your resume I offer the exact same advice. “The visual and professionalism and appearance of a resume is tantamount to its success… and it is imperative that you take this advice seriously.” After all as I said about the Saints and Colts, the goal is not to get to the Super Bowl or just get interview after interview. Your only goal is to have the winner’s ring on your finger – YOU WANT TO START A GREAT NEW JOB ASAP!!!

The Con's & Pro's of Dumbing Down A Resume

Over 75% of job seekers I come into contact with have 2nd thoughts about their resume. They are unsure if it is a 20th Century fact sheet or a 21st Century marketing document, and if it exudes an aura of professionalism or makes them appear pedestrian. Furthemore, most job seekers want to improve their submit-to-interview ratio and be able to tweak their resume for different jobs but are stymied when it comes down to the nitty gritty of how to accomplish this.

The smartest ones seek out Subject Matter Experts to see what seasoned pros have to say. This is why I encourage people to send me a copy of their resume for a Free Resume Critique. (perry@perrynewman.com)

But let’s be honest, professional resume writers do not all agree on what constitutes a great resume. However I believe I can put down in writing -and I will - that 95% of us agree on these two points: There Are No Universal Rules and One Size Does Not Fit All.

So just like wise job hunters network and seek answers from other professionals on how to improve their job search efforts, so too professional resume writers and career coaches must ask questions in order to improve the relevance and quality of their work.

Which brings me to this week’s topic: “When is it a smart move to Dumb Down your resume – if ever?

During the Q&A session of a national webinar I conducted last week, I was asked by an entry level paralegal job seeker with a Masters degree in Education whether she should leave her advanced degree off her resume and only list her BA and Paralegal Certification. She said she was told by people in the field that her Masters degree makes her appear overqualified.

My immediate reaction (and that of others in the audience) was to leave it on because a Masters degree in and of itself indicates value, whether it relates to the job directly or not; and this was how I answered the question.

Nevertheless when I got home I had second thoughts about my answer in this context and whether it applies universally. So the next day I posed this question to some of my Linked-In contacts to get their reactions. They ran the gamut from fellow resume writers and career coaches, to HR professionals and direct hiring authorities in different professions and industries. Some had an undergraduate degree, some postgraduate degrees, some were MBA’s, and some even had PhD’s.

By and large out of the responses I received the vast majority stated that as a general rule a Masters Degree should be included on you resume under all circumstances, and all agreed this is the case if the degree is an MBA. Most told me that it’s impractical to “Dumb Down” one’s education on a resume, and not surprisingly this group believes a resume is not the forum to address being overqualified. Some answers were based solely on the basis of academics while others were based on whether the degree left an employment gap on the resume.

If you’re also struggling with this dilemma, let me share a few of the actual responses so you can get a better feel on how it applies in your unique situation.

1: Keep it on, especially if you have a work history, if even a retail job, while completing your degree full time. I did my MBA full time while working a retail gig 30+ hours a week. Prospective employers were impressed by the drive I showed by continuing to work while getting my degree full time -- especially since my retail gig involved training younger associates.

2: I don't believe in ever ‘dumbing’ down educational credentials. In every job scenario it is important to show exactly who you are so that in a hiring situation the hiring manager knows what he or she is hiring. It is the hiring person's decision IF a person is overqualified or not!

3: Speaking as a college recruiter, consultant and former senior business leader, NEVER omit any educational experiences. Completing any advanced degree or even a certificate shows your investment in yourself and your desire to acquire knowledge to do a better or more efficient job. Improving one's critical thinking skills and abilities is never a bad move. The term "overqualified" is an excuse used by some managers to limit any perceived "issues" later in the employment. It indicates an organization's inability to grasp the whole situation and underscores their shortsightedness. It can also be the easy way out when explaining a rejection. With so many people retooling and moving laterally or even in reverse to get a better shot at the top, any feedback that reads like over qualified suggested the hiring manager is under qualified.

4: I always go for completeness and transparency when it comes to the resumes I do for my clients. I encourage them to directly address the question that might arise ("Why would you be applying for this job with an advanced degree?") in a cover letter or certainly in an interview. There are lots of positive reasons that might be plausible (trying to break into a new field, trying to fill in a gap in your experience, trying to find a job with regular hours since your spouse travels a lot, etc.).

However the minority of the respondents - as of now 71% said keep it on - those who took the other side in this query, made a very compelling case for their point of view as well. ().he So let’s hear what they have to say.

1: I've been in career coaching, hiring, and marketing for 20+ years... The only time your degree is really important is when they request a specific one or you are looking for an academic position. ALWAYS take off a PhD. The only legitimate Masters degree is an MBA, unless you are applying for an MSN, or MSW position, or a position that states specifically that you must have it.

2: It depends on the work history listed on the resume and the potential position. As a former hiring manager for administrative positions, I would wonder why someone with a Masters would apply for an administrative job.

3: I have Three Masters degrees Msc Engineering, MS, Finance and Technology and an EMBA and will be done with my course work for a Ph.D. this summer. Every small consulting job I got stems from my non degreed resume. Most jobs I have applied for with my full degree, I have been interviewed by people who become defensive and say “you are not Strategic enough”, or “you are not tactical enough,” “You are too strategic,” etc. confusing contrasts. So I think if the job does not want a degree really don't put it there

4: I guess it depends on what the rest of the resume looks like. If she has a history of working as a paralegal, I would leave it on. If she is in a different position in between jobs, I might leave it off as it may send the message that this job is just a temp way to pay bills until something more suitable opens up.

As you can plainly see, the opinions expressed on this topic - as in most resume related questions - are purely subjective. There is no one universal response; with the closest one to universal being not to omit an MBA off of a resume.

If you’re struggling with this question, or any question relating to a job search for that matter, I suggest you do what I do. Seek out Subject Matter Experts, ascertain their opinions, and after examining their outlooks see what makes the most sense for you. Remember the answer is not determined by ‘Majority Rules.’ You can do decide to do whatever you’re most comfortable with even if it is not the most popular opinion.

PS: If you have any topics you want me to discuss in future blogs, please tweet me at perrynewmancpc